A friend just sent me this SEO rap. Its catchy, and he lays it out straight up.
This video is so smart. First, the information he sings about is right on, so he’s done some research. Second, its clever enough that people are passing it around the web. In the past year its been viewed 450k times. Would he have had the same amount of exposure otherwise? Plus, he’s singing about SEO, and distributing the message via social marketing. There’s a good chance that he knows both well.
Most of us are feeling the effects of economic downturn right now. The result is that individuals are spending less and companies are trying to maintain. Spending habits are changing so recession advertising will need to change to keep pace with what’s happening in the market. I believe that today search marketing and social marketing will be more effective than more traditional advertising methods, for a number of reasons.
Changing attitudes about money and spending mean that interruption or awareness ads have less traction. People have less discretionary money which means that they aren’t interested in learning about new products or services. Companies will need to work at grabbing the attention of people much later in the sales cycle, in other words those who are considering a purchase. Internet marketing makes this possible. Read More »
Twitter has quickly become my favorite site on the web, I love it because it is so simple and does so much. Who knew the possibilities contained within 140 characters? Twitter has become so awesome, in fact, that it seems everyone wants to connect. One of the latest trends is to connect with people in hopes that they’ll connect with you, supposedly in hopes that if you’re connected then they’ll be able to reach you. This has created a ton of meaningless connections.
I assume this means that marketers are testing the waters to see if they can capitalize on Twitter’s success, but they’re breaking one of the rules of social marketing. Social marketing only works when you have something people actually want, you have to add value (I hate that term but it fits). The best example I can think of is Dell. The only way this medium will last is if people are enjoying it.
A new trend is emerging. Unfollow everyone and start over. I just learned about it last night. At first I bristled against this but after giving it some thought I think its brilliant. The whole point of social media is to connect with people online. If you aren’t saying anything that I want to listen to, then why would I maintain the connection? Loïc Le Meur unfollowed everyone in his Twitter account yesterday, and is slowly adding people back. Its beautiful. Its the equivalent of hitting the refresh button. It preserves the value of Twitter for him. The alternative is to ditch social media altogether, and where’s the fun in that?
I don’t have 23,000 followers, so I probably won’t need to do this anytime soon, but I’m also not following everyone that finds me. If your Twitter account has become unruly then this could be just the trick to set things right. I promise I won’t be offended if you drop me, there’s a chance that I’ll unfollow you.
Over time I have become a regular Wordpress fanboy, there really is no other free software that I know of that is as good at its job. Everything works, everything is intuitively easy, it is easily customizable… its awesome. There are, however, a few things that a site administrator can do to ensure security. I’ve learned these things the hard way, my own personal site has been hacked twice over the years. The second time I got serious about protecting myself. Here are ten steps that you can take to protect your site. Read More »
I keep reading tweets and news articles either questioning, or in some cases flat out stating that blogging is dead. I’m here to say that regardless of what other websites have to say about this, blogging is not dead. Most of the articles point to Twitter or Facebook as the new craze. These sites definitely add to the social experience of the web, and add value to social media. Blogging may be on the decline as web usage changes over time, but blogging is here to stay. Read More »
Lost in Search is an internet marketing blog. We cover SEO, SEM, social media, analytics, lead generation and anything else that catches our attention. We hope you enjoy reading.
